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Pacific Trade Invest Australia has facilitated more than A$92 million in trade deals and A$7.5 million in investment across 16 Pacific Island economies in 2025, underscoring the growing impact of targeted market access and business support initiatives across the region.
The figures, outlined in the annual report, reflect a year of sustained engagement with export-ready and investment-ready Pacific businesses. More than a thousand clients were supported through over 1,600 services, ranging from market intelligence and capacity building to direct introductions with buyers and investors.
In a global environment marked by shifting trade dynamics and supply chain pressures, the 2025 outcomes highlight the role of structured trade facilitation in enabling Pacific businesses to compete, scale, and participate more effectively in international markets.
Speaking to the APIBC newsletter, Trade Commissioner Tim Martin said, “The global environment in 2025 was unforgiving – trade settings shifted, supply chains were strained, and the geopolitical weather was as turbulent as the Pacific has seen in a generation. PTI’s role in that context is straightforward: we know this region, we have established relationships in key markets, and we work alongside Pacific businesses to navigate the volatility.”
Women-led enterprises accounted for a significant share of outcomes, contributing A$39.6 million in facilitated trade. The report highlights this as a growing area of focus, with nearly 800 women-led businesses engaging with support programmes during the year.
“Nearly 800 women-led Pacific businesses engaged with Pacific Trade Invest Australia in 2025, contributing over $39 million in facilitated export outcomes,” Martin said.
Behind the headline figures are a series of commercially driven engagements aimed at connecting Pacific businesses with global markets. These include Bougainville-based entrepreneur Delwin Ketsian showcasing Gigiova Chocolate at the Australian Chocolate Festival, and Fiji’s Kaiming Agro expanding ginger exports into international markets through targeted capacity upgrades and market connections.
Investment facilitation also gained momentum, with Pacific businesses increasingly participating in global investor forums. Papua New Guinea-based ed-tech firm Reelae, for example, was supported to engage with investors at the Impact Investment Summit Asia Pacific in Sydney, reflecting a broader push to connect Pacific enterprises with long-term capital.
Tourism promotion and digital engagement formed another pillar of activity. A Northern Pacific influencer campaign generated strong international visibility, with one video alone reaching 9.5 million views, helping position less-visited destinations in global travel markets.
The results point to a model built on sustained, on-the-ground engagement rather than one-off interventions. As outlined in the report, PTI Australia’s approach centres on building capacity, facilitating connections, and supporting businesses to convert market access into commercial outcomes.
If you need more information on PTI Australia’s services, please email info@pacifictradeinvest.com
