APIBC member Pacific Trade Invest (PTI) Australia is helping Pacific food producers establish a stronger presence in the Australian market, with products from Niue, Fiji and French Polynesia finding their way onto local retail shelves.
Three brands, Niue Honey, Fiji Fire and Bora Bora Sea Salt, are demonstrating how targeted trade promotion, buyer engagement and retail partnerships can help smaller Pacific exporters reach Australian consumers.
The businesses were among the exhibitors at Fine Food Australia 2026, where they participated in PTI Australia’s Pacific Showcase. The event provided opportunities to introduce their products to Australian retailers, distributors and food industry representatives.
Each brand offers a distinctive product drawing on the natural ingredients and culinary traditions of its Pacific origins. Their participation also highlighted the growing commercial opportunities for premium, speciality food products in Australia.
One retailer helping Pacific producers establish a foothold is Sydney-based Fiji Pantry, which stocks a range of products from across the region, including the three brands.
Fiji Pantry founder Fuzz Ali said Pacific food businesses had a compelling advantage in their distinctive ingredients, traditional production methods and cultural heritage.
“Food is an integral part of cultural storytelling,” Ali said, encouraging Pacific businesses to capitalise on the quality and authenticity of their products.
PTI Australia has been working with exporters to improve their readiness for the Australian market, providing assistance with product positioning, branding, packaging, labelling and engagement with potential buyers.
PTI Australia’s General Manager of Exports, Jeremy Grennell, said growing consumer interest in premium products with authentic origins presented opportunities for Pacific suppliers.
“We’re seeing growing consumer interest in products with authentic stories and high-quality ingredients, both of which the Pacific has in abundance,” Grennell said.
He said Niue Honey, Fiji Fire and Bora Bora Sea Salt had successfully adapted their presentation to Australian market expectations, paying attention to packaging, product information, pricing, logistics and supply capabilities.
For smaller Pacific exporters, accessing established distribution networks and building relationships with retailers can be among the biggest challenges to entering overseas markets.
PTI Australia’s work provides a practical bridge between producers and Australian buyers, helping businesses navigate market requirements while presenting Pacific products to a wider audience.
The initiative illustrates the role that targeted trade facilitation can play in strengthening commercial links between Australia and the Pacific, creating export opportunities for regional producers and giving Australian consumers access to a wider range of Pacific-made products.
